Guides
Running an affiliate programme from the UK: the decisions, the paperwork and what it costs.
Self-billing and VAT on affiliate commission
What a self-billed invoice has to carry under VAT Notice 700/62, when it applies, and what to do about an affiliate who is not VAT registered or is outside the UK.
How to start an affiliate programme
The decisions to make before you recruit anybody: what you pay commission on, how long a click counts, what happens to a refund, and how you pay.
What affiliate marketing actually costs to run
The four things that charge you: the commission, the platform, the payout, and the time. Only one of them is the commission.
Affiliate tracking software for UK merchants
Pricing in pounds, VAT self-billing under Notice 700/62, payouts from your own account, and data handled under UK GDPR.
Start free
Twenty attributed conversions a month, every feature, no card. Above that, from GBP 15.00 a month.